Deceuninck – Quick-Step have announced the launch of their Sustainability Project, #itsstartswithus, which will see them become the world’s first carbon neutral cycling team, working in conjunction with CO2logic in order to offset their carbon footprint. This as well as embarking on an ambitious round of cultural and behavioural changes, aimed at limiting their environmental impact on the planet.
The end of the 2010s saw a tidal change in way that we view our environment and the impact that our everyday lives have on it. A globalised world has opened new horizons, building opportunities to explore and collaborate in ways unimaginable until recent times. But in recent years it has become obvious that out habits, along with the building of a throwaway culture, has started to take a toll on the planet.
Sport has played a huge part in this, encouraging athletes and fans to travel vast distances to explore opportunities in new lands. In order to be aware of our contribution and climate impact Deceuninck – Quick- Step have calculated their carbon footprint to be 1288 tons of CO2, which is the equivalent of driving a car 179 times around the world, or 539 return flights between Brussels and New York. The amount of forestation required to capture this amount of CO2 is the equivalent of around 3099 football pitches.